Data is a guide, not a prophet

Why creativity in marketing is more important than ever in a world of data overload.

Photo by Ev on Unsplash

Creativity is more important than ever.

Photo by Franki Chamaki on Unsplash

A sniper rifle, not a shotgun.

How to use data as a guide, not a prophet.

Marketing. Challenger Brands. Fintech. Head of Brand at Yoco.

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